CRU Fishing
What is CRU
CRU Fishing is a brand that was built by me over the last year. I Started this brand In August, posting reels and different fishing images. My inspiration for creating this brand was to encourage people to spend time outdoors and to create affordable clothing and tackle to keep people on the water enjoying time with friends and family. The name CRU originates from a Fishing CREW.
Started as an Idea
I have always wanted to create my own brand. It has been a dream of mine since I was a kid. In high school I had the LLC of a clothing brand but it fell through coming to college, but had always kept the idea in the back of my head. I have grown up fishing and living by the ocean. Being by the beach this summer had given me that drive back, Starting CRU. It started as just an idea and now I am lucky enough to continue to build it into a brand i’ve dreamed about creating my whole life.
Logo Design
My Goals
My goals when creating CRU were to create a brand pushing people to spend time outside and to create affordable fishing gear and clothing for anyone and all levels of fishing. Another main idea of mine is to bring the fishing world together allowing people to share their catches, spots, and gear used. Encouraging people to get out and make memories with friends and families.
Growth...
started this account from scratch and have gained over 75k followers through posting reels, and photos sent to me of people all around the worlds fishing adventures. Growing an Instagram account from 0 followers to 75k people has been quite a journey and one that I am extremely proud of. Sharing experiences and bringing people together is something that drives right to home with me and will be something I continue to push for as CRU grows more.
There are alot of things that go into growing an account to this extent. Different use of hashtags as well as paying close attention to algorithms is something that can make a massive difference in the digital marketing space. An algorithm represents the best times to post that way your information that you are promoting reaches its maximum efficiency, reaching the most amount of people possible.
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